Success and the Four Letter
Word!
This is Bruce
Castro, founder of ASN. Over the next few
minutes, I want to share with
you some of the things that I"ve
learned over the years. Most of
them, I learned because of
mistakes I made, mistakes that
cost me dearly. If I had
understood these principles
earlier in my life, it would
have prevented a lot of
heartache, eliminated many
setbacks and most importantly I
would have been able to provide
more for my family and do it
sooner.
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It is my
sincere hope and goal that what
follows can do the same for
others.
There's a
secret to success.... there really
is. It is used by EVERYONE who
has ever accomplished anything
of note. And the ability to
utilize this magical secret is
within each of us. But most of
us avoid it like the plague.
Because you see, for many it
makes them uncomfortable, it's
just not something they want to
have anything to with. I don't
blame them. It's a four letter
word and it's not for everyone.
My sincerest
hope is that in the next 10
minutes, I can persuade you,
that if you are not yet
consistently using this simple
secret, you will decide to make
it an everyday part of your
life. It's the key to everything
positive you will ever have in
your life. What is that word?
WORK! Success
in anything requires positive,
consistent action. And I don't
mean just going to your job. I
mean doing the things you know
you can and should do. The
things over and above what your
neighbors do....
Following
through on the great ideas you
have, doing today what most
people'say" they will do
tomorrow (and then never doing
them at all).
When you have that thought"Wow, they really ought
to do....this or that", don't just go
back to the couch.
YOU BECOME
THE THEY! YOU think about how
YOU can do it. Who do you know
that can help? Or who do you
know, who knows someone who can
help.... There's a way it
can be done and there's a way that you can be the one to
do it!
The first
thing we all need to realize is
that success is rarely an
accident.... The success we achieve
or don't achieve is a choice!
It's
the result of a decision to act
or not to act! So many people look around at
their doctor, their realtor,
their lawyer, the Restaurant
Owner and think"look at the
lucky SOB, he's got everything".
But remember, with few
exceptions, we begin at the same
starting line. Getting ahead,
doesn't just happen. Those
people we all admire were not
just lucky. They were committed
and they acted!
They
didn't just ponder, imagine or
dream.... they acted!
Opportunity
didn't just fall in their lap.
They made it happen. And even if
we want to say they were lucky
that they were presented with a
great opportunity.... realize....
Opportunity doesn't do any good if, when
it comes knocking, we don't
answer the door. We still have
to get up and do something! ACT!
I don't
remember where I heard it, but
I"ve never forgotten this
saying....
Your ship
coming in doesn't do any good
if
you're on the couch instead of
the dock!
Don't let your
thoughts, ideas and potential,
die on the couch. Do something
with them. If your idea has
potential, you'll find someone
who can help you make it happen.
That's a fact.
Look around
you. Every great business was
once just someone's idea. Apple?
an idea, a business that was
built in a garage. Facebook, an
idea to create a social network
for college students. Walmart, a
man with a little hardware store
who thought he could do more.....
It turned out he was right! And
realize, the idea doesn't have
to be great!...
Ever heard of
the pet rock?! It was a stone
that was placed in a box and
then sold as a"pet". An
absurdly stupid idea that was
acted upon. It made a fortune!
For each of
us, the life we want is within
our reach.... But we have to get
off the couch. Do Something!
Success and achievement requires
more than a good idea or even
great idea. THINK ABOUT THIS....
Even the most
brilliant idea in the history of
man is useless.... absolutely
useless.... unless combined with
action. Action is the key The
reality is that most of us, have
and use a thousand excuses that
let us sit comfortably on the
couch, in front of the computer,
day after day, planning,
thinking and talking about all
the great things we can and will
do'someday". But understand....
-
It's not what you know....
-
It's
not what you think....
-
It's not
what you plan....
-
It's not how
great your potential is....
-
It's
not how brilliant you are....
-
It's not how amazing your idea
is....
-
The only thing that really
matters is what you do!...
There is a
trite little saying, that has
within it the wisdom of the
ages....
If you always
do.... what you"ve always done.... you
will always get what you always
got.
Simply put, if
our lives are to improve and
change, our actions must change.
Do you want more out of life.
Something better for yourself
and your family? You can have
it, it truly is within your
grasp. But it will require
change. It will require new
choices and new ACTIONS! A new
concept of"work".
Work is so
much more than a 4 letter word.
It's the key to your future.
On our next
message, we are going to discuss
how to deal with, overcome and
actually use setbacks, to your
advantage. If you're more than 2
years old. You already know that
things don't always work out as
you wanted or expected. For some
people, that setback is the
equivalent of a failure that
defines them to themselves,
destroys their confidence, it
kills their drive and
permanently stops them in their
tracks.
For others,
setbacks and failures are simply
opportunities to learn and get
better at what they do. They are
essential stepping stones for a
lasting success. We are going to
show you how to make failure
your best friend.
This is Bruce
Castro, wishing you all the
best!
